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“Innovative”, “original”, “the
most practical use of silicone yet seen!” Just some of the words
used to describe RTA’s launch of POPware in 2007 and why the company
from Norfolk recently won a coveted Excellence in Housewares award for
“Best in Homewares.”
POPware takes some traditional mainstays of the kitchen and updates
them for the 21st Century by taking advantage of the flexibility and
durability of silicone.
The signature piece of the range is the 8” POP Strainer –
simply expands with a flick of the wrist or collapses to the thickness
of a dinner plate! Stores flat and cleans flat in the dishwasher! All
available in stylish black and white.
Carl Saunders, CEO, said: “Colanders and funnels are essential
equipment in any kitchen, but are awkward to clean and tend to be ‘space
hungry’ when you need to store them. POPware fundamentally addresses
these issues: strainers, colanders and funnels which not only collapse
for easy storage but also (because there are no hidden surfaces) wash
flat in the dishwasher!”
Carl Saunders added:” We are thrilled and delighted to be recognised
with this award and are looking forward to introducing more useful and
innovative products to the range in 2008 – products guaranteed
to be both stylish and practical!”
- Ends -
For further PR information, photography or samples,
contact Nick Walter at RTA Wine Rack Company on 01208 72361
Press Office: RTA Wine Rack Company, Station Road, Great Ryburgh,
Norfolk. NR21 0DX
Tel: 01328 829666. Fax: 01208 72361 Email: nwalter@btconnect.com
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©
Copyright 2007 RTA Wine Racks