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“Innovative”, “original”, “the
most practical use of silicone yet seen!” Just some of the words
used to describe RTA’s launch of POPware and some of the reasons
why POPware is a finalist at the 2007 Progressive Housewares Awards.
POPware essentially takes some traditional mainstays of the kitchen
and updates them for the 21st Century by taking advantage of the flexibility
and durability of silicone.
The signature piece of the range is the 8” POP Strainer –
simply expands with a flick of the wrist or collapses to the thickness
of a dinner plate! Stores flat and cleans flat in the dishwasher! RRP
£12.00.
Carl Saunders, CEO, said: “Colanders and funnels are essential
equipment in any kitchen, but are awkward to clean and tend to be ‘space
hungry’ when you need to store them.
POPware fundamentally addresses these issues: strainers, colanders and
funnels which not only collapse for easy storage but also (because there
are no hidden surfaces) wash flat in the dishwasher!”
Carl Saunders went on to offer some advice for any potential plagiarists:
“ Such are the unique design elements of POPware we fully expect
to have to protect our brand vigorously; indeed, we are in the process
of taking action against one or two products which have already surfaced
and infringe our copyright. We will continue to take action wherever
necessary.”
- Ends -
For further PR information, photography or samples,
contact Nick Walter at RTA Wine Rack Company on 01208 72361
Press Office: RTA Wine Rack Company, Station Road, Great Ryburgh,
Norfolk. NR21 0DX
Tel: 01328 829666. Fax: 01208 72361 Email: nwalter@btconnect.com
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©
Copyright 2007 RTA Wine Racks